©MDID

Designer Martin Drechsel was educated in industrial design, business communication and economics in Italy and Germany. He’s worked with international partners and design studios from England, Germany, the Netherlands and Switzerland, like Hannes Wettstein in Zürich. Martin Drechsel also lives in Zürich and is now working as a freelancer, after he left his senior designer position at Pearson Lloyd in London. At this year’s Swiss Design Awards he presents a collaboration work with Mondaine Watch Ltd. from 2013.

What does the SDA represent?

Recognition and a boost for design made in Switzerland.

Best previous SDAwardees?

Is that really relevant? Weren’t they all awarded for their own good reasons?

Yourself:

Thinking

Your motivation:

Imperfection

Your inspiration:

Everywhere

A genius:

Evolution