Max Frommeld and Arno Mathies are two designers nominated in the Product Design section. Both live and work in London as freelancers and graduated from the Royal College of Art in 2011 in Product Design. Before that, Max studied product and furniture design in Ravensbourne, England and Arno did his Master in Luxury Design at the ECAL in Lausanne, Switzerland.

What does the SDA represent?

An opportunity to manifest our ideas.

Best previous SDAwardees?

Difficult to say…

Yourself:

Two

Your motivation:

To contribute

Your inspiration:

The built environment

A genius:

Simplicity